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Brazilian Wax Popularity Grows in the US as Part of Hygiene Routine

Mahokena Brazilian Wax leads as a top franchise choice for this beauty treatment.

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By: Lianna Albrizio

Associate Editor

Long a staple of Brazilian beauty culture, body waxing has embedded itself in the US market.   A recent study, published in Jama Dermatology by the American Medical Association, reveals seductive insights into the hair removal habits of women in the United States. Traditionally seen as a women's domain, the study also notes a growing trend of men frequenting salons for waxing services. Waxing An Integral Part of Hygiene Routines The research delves into various aspects, such...

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